Of 60,000 issues ...

1.

Inserted into publications and distributed in Calgary, Edmonton, Vancouver,

13,250

and Kelowna’s home and business sector.

2.

Directly delivered: To households with an annual income over $100,000 in

30,000

Calgary and Edmonton's established and new areas.

3.

1) Urban Development Institute (Developers)

3,500

2) Calgary, Edmonton, Vancouver, and Red Deer Regional Home Builders Association

(builders, manufacturers, suppliers)

3) The Alberta and BC Association of Architects (includes interior designers) directly

4.

Promotional Copies: Builder's show homes, advertiser outlets, etc.

1,000

5.

 

Subscriptions and book/magazine stores: Chapters/Indigo, Cole's, Safeway, 

10,000

Shoppers Drug Mart, Loblaws, London Drugs, Sobey’s, Pharmasave, Value Drug Marts,

IGA, Save-On/Overwaitea, and others in Alberta, British Columbia and parts of

Saskatchewan.

6.

Home Shows in Calgary, Edmonton and Vancouver.

2,250

60,000

1/4 page

1/3 horizontal

1/3 square

1/2 horizontal

3/4 page

full page

1/3 vertical

1/2 vertical

 

Ad Sizes (as of January 1st, 2005)

1/4 page

4" x 5"

1/3 page

8.5" x 3.3" (horizontal)

2.35" x 10" (vertical)

5.3"x5.3" (square)

1/2 page

8.5 x 5 (horizontal)

4.25" x 10.4" (vertical)

3/4 page

6" x 10.4"

Full Page (without bleeds)

8.5"x10.4"

Full Page with bleeds

Trim Size

9" x 10.8125